AI phone answeringfor UK restaurants.Never miss a booking.

Stafff picks up when your team can't — mid-service, on a packed Saturday, or after you've closed. It books tables against your real capacity, answers from the info you approve, and passes anything it shouldn't answer to your team.

Pick a call · hear how Stafff handles it
Stafff
Live transcriptTable booking during Saturday service
● Stafff
S

Hi, you've reached Tony's Pizza. I'm the restaurant's virtual assistant — how can I help?

C

Have you got a table for four around eight tonight?

S

Eight's full, I'm afraid — I can do 7:45 or 8:30. Would either work?

C

8:30's fine. It's under Maya.

S

So that's a table for four at 8:30 tonight, under Maya — shall I book it?

C

Yes please.

S

Booked. You'll get a confirmation text now. See you at 8:30, Maya.

The problem
0%

of diners booked by phone, across 400 UK restaurants.

Online booking hasn’t replaced the phone. It still rings in the middle of service, when everyone’s hands are full — and a caller who can’t get through usually rings the next place on the list.

0%
of first calls to UK small businesses went unanswered
A 2025 test of 142 UK SMEs across all sectors. Restaurants mid-service are rarely better.
Source: Paperclip, 2025
£0
average cost of a single no-show
Empty tables are expensive — a clear confirmation text helps guests remember.
Source: Barclaycard via The Caterer, 2023
What if every booking call was answered — even mid-service?See how Stafff does it→
How Stafff works

From ringing out to booked in three steps.

How AI phone answering works for a restaurant: we set it up with you, you divert the calls you can’t take, and Stafff handles them the way your best front-of-house would.

01Set up

We load your menu, hours and booking rules with you.

One call with the Stafff team: opening hours, closed dates, covers per slot, largest group to book automatically, and the answers you approve — parking, dogs, high chairs, private hire.

1
Opening hours · Tue–Sun
Ready
2
Menu · 24 dishes
Ready
3
Capacity · 12 covers / 15 min
Ready
4
Approved answers · 8
Reviewing
Done with you, not DIYnext →
02Divert

Keep your number. Divert the calls you can't pick up.

Set your phone to divert to Stafff when the line is busy or rings out — or send every call on Full Service. No porting, no new number for guests.

Busy
→ Stafff
No answer
after 4 rings
After hours
Full Service
Your number
0161 …
Texts
Confirmations
WhatsApp
Coming
Your number stays yoursnext →
03Answer

Stafff books the table, texts the guest, tells your team.

Bookings land on Tonight in your Stafff portal (or your Google Sheet). Every call is summarised with a transcript. Anything it shouldn't answer — allergies, complaints, big parties — goes to Needs reply.

Example · Saturday service
BOOKEDMaya— Table for 4 · 8:30pm01:12
CHANGEDJack— Sun 1pm → 2pm, 8 guests00:48
TEAMGrace— Allergy question → Needs reply00:39
BOOKEDSam— Fri 7pm for 2 · after hours00:57
Example calls · names are illustrative
Nothing guessed, nothing lostdone.
Built for restaurants

Trusted with your phone because it knows its limits.

A good front-of-house knows when to handle a call and when to fetch the manager. Stafff works the same way.

Stafff does

  • Books tables it can actually seat

    Checks covers per slot, sitting length, opening hours and closed dates before offering a time. Double bookings are blocked at the database, not by hope.

  • Reads it back, then waits for a yes

    “So that’s a table for four at 8:30 tonight — shall I book it?” Nothing is booked, changed or cancelled without the caller’s clear yes.

  • Changes and cancels — for the right person

    Finds bookings by the number the guest is calling from, so nobody can move someone else’s table.

  • Answers from what you approve

    Hours, address, parking, menu and prices, and the answers you write. If it isn’t approved, it doesn’t say it.

Stafff never

  • Never guesses about allergies

    Allergy and dietary-safety questions go straight to your team with the caller’s name and number. A person who knows the kitchen answers.

  • Never invents an answer

    An unknown question becomes a message for your team — not a confident guess.

  • Never pretends to be human

    It introduces itself as the restaurant’s virtual assistant and says so if asked.

  • Never auto-books big parties

    Groups above your limit are handed to your team, who can agree deposits or set menus.

Where bookings go

Works with the diary you already keep.

Most independents run on a paper diary or a spreadsheet. Stafff is built for that — no booking platform needed.

Stafff diary

Included

No booking system? Tonight’s bookings, covers and calls in one screen your team can check between tables. Change or cancel in two taps.

Google Sheets

Included

Keep your spreadsheet diary. Stafff writes every booking into a Bookings tab and reads the rows your team types in — walk-ins and phone notes count as taken.

How the sheet works →

Your existing number

Included

Divert on busy or no answer — or every call. Guests keep dialling the number on your menu and Google profile.

ResDiary · OpenTable · Collins

On the roadmap

Direct booking-system connections come after the pilot. Tell us which one you use — it decides the order.

Compared to the alternatives

Voicemail, an answering service, or Stafff?

Voicemail loses the booking. A human answering service takes a message. Stafff books the table. Read the full comparison →

The setup
Voicemail
What most calls hit today
Answering service
A person, reading a script
★ Recommended
Stafff
AI built for restaurants
Answers mid-service
No — the caller gets a beep
Yes — a person answers
Yes — first ring, every time
Books a table
No
Usually takes a message
Yes — only times you can seat
Changes & cancels
No
Message for you to action
Yes — for the caller’s own booking
After hours
Messages you ring back tomorrow
Depends on the plan’s hours
Yes, on Full Service
Allergy questions
—
Depends on the script
Always passed to your team
Updates your diary
No
You copy it across
Tonight view or your Google Sheet
Cost
Free
Usually per call or per minute
£149 or £299/month + VAT
Pilot pricing

Less than a weekend shift.

Two plans, monthly, cancel any time. Prices exclude VAT. Setup is done with you by the Stafff team.

Overflow

Answers when your team can’t pick up.

£149/month + VAT

300 call minutes included · then 20p/min

  • Answers calls your team misses during opening hours
  • Takes, changes and cancels table bookings against your real capacity
  • Confirmation text to every guest
  • Answers hours, parking and menu questions from your approved info
  • Allergy questions always passed to your team
  • Live transfer to a team mobile for urgent calls
  • Every call summarised, with transcript

Best for: Busy services where the phone rings out mid-rush.

Full Service

Answers every call — including after hours.

£299/month + VAT

1,000 call minutes included · then 20p/min

  • Everything in Overflow
  • Answers every call, not just the missed ones
  • After-hours answering — bookings taken while you’re closed
  • WhatsApp answering when it launches

Best for: Restaurants that want the phone off the floor entirely.

If your calls average one to two minutes, 300 minutes covers roughly 150–300 calls a month. Founding pilot places are limited — we’ll tell you honestly if Stafff isn’t a fit for your restaurant.
Questions

Questions restaurant owners ask before they switch it on.

  • An AI receptionist answers your restaurant’s phone when your team can’t. Stafff takes, changes and cancels table bookings against your real capacity, answers questions from information you approve, sends the guest a confirmation text, and passes anything it shouldn’t handle — like allergy questions — to your staff.
  • Stafff costs £149 a month + VAT for Overflow (answers the calls your team misses, 300 minutes included) or £299 a month + VAT for Full Service (answers every call including after hours, 1,000 minutes). Extra minutes are 20p. Monthly, cancel any time.
  • No. You keep your existing number. You set your phone line to divert to Stafff when it’s busy or rings out — or every call on Full Service. Guests keep dialling the number on your website, menus and Google profile.
  • Yes. Stafff introduces itself as the restaurant’s virtual assistant and always says it’s an AI if asked. Being upfront builds trust, and it’s the right thing to do under UK transparency expectations.
  • Stafff deliberately doesn’t. Allergy and dietary-safety questions are passed to your team with the caller’s name and number, so someone who knows the kitchen answers. Getting allergen information wrong can seriously harm a guest, and the restaurant is responsible for accurate allergen information.
  • Yes — it’s built for that. Use the Stafff diary, or keep your Google Sheet: Stafff writes each booking into it and counts rows your team types in, like walk-ins, as taken. ResDiary, OpenTable and Collins connections are on the roadmap.
  • It never guesses. It tells the caller it will pass the question on, takes their name and number, and puts it in your Needs reply list so a member of the team can call back. Urgent calls can be transferred live to a team mobile.
  • Stafff acts as a data processor for your restaurant under UK GDPR, with a data processing agreement, data hosted in Europe, isolated data per restaurant and a full audit log. Calls are transcribed; call recording is off by default. See our DPA and privacy notice for details.
Get started

Stop losing bookings to a ringing phone.

We’re taking a small number of UK independent restaurants into the founding pilot this autumn. We set Stafff up with you, you keep your number, and you can cancel any time.

Stafff